Water ShopWater Filtration Solutions

The Water Shop was established over 30 years ago by Vince Russell, one of the founding fathers of the health food industry in Australia. Vince received numerous awards for his innovations before the ‘Russell’s’ chain of 7 successful stores was later purchased by Blackmores Vitamins.

When the media started reporting on the contaminants and pollutants in our drinking water and with the addition of sodium fluoride, Vince became aware of the growing demand for water purification products. In response to this need he designed and commercialised Australia’s first home drinking water system in the 1970’s.

Recognising the emerging market and the need for high quality purification technologies The Water Shop was founded in the 1980’s and has evolved into one of Australia’s largest independent water filtration importer/exporter wholesaler and retailer.