Advertising FAQ's

Buyers are often time poor, so they enjoy the product variety and convenience that marketplace websites like IndustrySearch offer. They use IndustrySearch to learn about new products and technologies, choose the best suppliers for their needs, then connect with them.

IndustrySearch targets the largest range of business decision-makers within the industrial sector. As every visitor is a potential buyer, IndustrySearch is used by people in various roles from small to large businesses including government. Examples include: Operation Managers at warehousing facilities, Purchasing Officers at manufacturing plants and Managing Directors at engineering companies.

Your website is an important part of your marketing but IndustrySearch is completely separate. The content is similar (your products, articles etc) but IndustrySearch gives your business access to an already established audience. It's like having a shop in a busy mall filled with industrial buyers.

To be on IndustrySearch, suppliers open what we call a Storefront. A Storefront is a marketing tool that showcases your products, services and content to a targeted industrial audience. A Storefront works in the background to build your brand, generate sales enquiries and establish your company as a thought leader.

Technical buyers do extensive research and in today’s information-rich world they expect suppliers to be an authority in their field. To build this credibility, suppliers benefit from demonstrating their expertise, having a brand presence and publishing content where buyers are looking.

The types of content that are most important for businesses to publish online include:

• PRODUCTS - The first step is to showcase your products. Your website is a great place to start but it shouldn't stop there. Forums like IndustrySearch expose your products to a broader audience. WATCH VIDEO.
   
• CREDIBILITY PIECES - To build authority as a thought-leader you want to publish useful content  your buyers can benefit from again and again, like 'How To' articles, 'Industry Guides' & 'Videos'. With this type of content follow these guidelines to build credibility:
  • Don't be promotional
  • Produce a comprehensive resource, not a short puff piece
  • Ensure its well written and well researched
  • Use real life quotes and references where possible
     

• CASE STUDIES - Case Studies are a powerful way to showcase your expertise through your previous work. Case Studies are a type of promotional piece but they present the case in a PROBLEM/SOLUTION/RESULTS format, so they transfer the knowledge in an informative way. READ ARTICLE.

Storefront owners showcase their products in categories selected by them, and reviewed by our editors. Product rankings and placements are based on a combination of their relevancy to categories and the Storefront package level. Products from businesses on higher Storefront packages are prioritised and placed in premium positioning.

To publish articles on IndustrySearch your business needs a Storefront, our annual marketing package. Storefronts are used to publish your media releases, build awareness and establish you as a thought leader.

We work with search engines like Google and generate considerable traffic from them, however we don't rely on them as an exclusive traffic source. Our own direct visitors, subscribers and marketing activities account for a larger portion of our audience.

If your business has an IndustrySearch Storefront, your articles will be considered for publishing in our newsletters. To boost your chances of being selected for publishing check out our editorial guidelines.

The IndustrySearch directory is growing fast, which means new product categories are being added all the time. When a brand new supplier joins IndustrySearch our team works with them to make sure our directory works well and categorises them effectively.

All listed suppliers have access to a secure online area where they can easily manage their content and monitor statistics. If you're listed and would like to retrieve your login details email us here.

You get to work with a dedicated Relationship Manager. Our Content Team assists with initial setup and your Relationship Manager is in regular contact to make suggestions and work through ideas. We then provide tips, guides and videos on how to get the best results from your Storefront.

The Trade Assurance Panel is a section that displays key facts that helps buyers build confidence in your business and its capabilities. These include things like Certifications, Memberships and Key Customers.

Being a Verified Supplier gives IndustrySearch users confidence in suppliers by verifying they are in business and meet acceptable levels of business responsiveness. Verification is a regular process performed by our team.

This feature allows you to build a network of followers much like a Facebook or LinkedIn group. When someone chooses to Follow a supplier they get a monthly bulletin featuring the new products and articles from suppliers they are following.